About PKC VITA

PKC VITA is part of the PKC Group and brings high-quality health, wellness, and life science products to the Gulf. We work with global leaders in supplements, functional foods, cosmetics, and biohacking to help them grow in the UAE, Saudi Arabia, and the wider region.

From product registration to building partnerships with top retailers and distributors, we handle the full setup and scaling. Our goal is to connect trusted international health brands with strong local demand.

Vision & Mission

Vision:

To be the most effective gateway for health and life science companies seeking lasting growth and clinical credibility in the Gulf.

Mission:

To deliver fully integrated solutions that allow top-tier health and wellness products to enter the Gulf region, meet regulatory standards, and reach their ideal customer — all while building long-term brand equity.

Industry Challenges we solve

Certification and Regulatory Delays:

UAE and Saudi Arabia impose strict MOH and SFDA standards for supplements and cosmetic products. Navigating these without a local partner can delay or block entry.

Retail Market Fragmentation:

Successful distribution requires deep local knowledge of pharmacy chains, e-commerce platforms, luxury wellness clinics, and lifestyle-driven retailers.

Brand Localization:

Products need adapted packaging, claims, and messaging to resonate with Gulf consumers and comply with labeling laws.

Lack of Reliable Execution Partners:

UAE and Saudi Arabia impose strict MOH and SFDA standards for supplements and cosmetic products. Navigating these without a local partner can delay or block entry.

Cultural Positioning Gaps:

Many health products are not marketed effectively due to a poor understanding of Gulf cultural dynamics, religious considerations, or health trends.

Our Offerings

Regulatory & Legal Market Access

We handle complex product registration and certification processes via our trusted network of legal and retail licensing partners.

Market Launch & Growth Execution

More than an agent, PKChealth acts as your in-market partner for brand building and sustainable growth.

Strategic Retail Placement

PKChealth opens access to specialized sales channels tailored to your brand and category.

Brand Incubation & Representation

We selectively incubate promising health brands in the Gulf with a white-glove approach.

Regulatory & Legal Market Access

Services include:

  • Regulatory & Legal Market Access

  • Competitive Benchmarking

  • Product Fit for the Gulf

  • Go-to-Market Strategy

  • Sales & Channel Strategy

  • Risk & Regulatory Planning

Ministry of Health approvals in UAE and SFDA registrations in Saudi Arabia

Services include:

  • Approvals for cosmetics

  • Label compliance and health claim vetting

  • Local legal representation and license sponsorship

  • Accelerated registration via partnered health groups

Strategic Retail Placement

Access includes:

  • Premium pharmacy chains

  • High-end wellness stores and clinics

  • Lifestyle and performance retail platforms

  • Online wellness e-commerce stores

We guide you through:

  • Commercial negotiation & onboarding with retail groups

  • Retail pricing strategy & local packaging adaptation

  • In-store brand education and point-of-sale support

Market Launch & Growth Execution

Services include:

  • Marketing localization strategy (Arabic/English adaptation)

  • PR & KOL activation for wellness audiences

  • Participation in health expos and trade fairs (e.g. Dubai Derma, Arab Health)

  • B2B lead generation for hospital, clinic, and hotel spa channels

  • Business intelligence and sales tracking

Brand Incubation & Representation

Our value includes:

  • Long-term exclusive representation contracts

  • Strategic advisory on product portfolios and category expansion

  • Investment-readiness advisory for raising capital in the Gulf

  • Gulf-to-global brand storytelling and positioning

  • Yes. Through our partnered retail license holders and legal agents, we manage the full registration process with MOH (UAE) and SFDA (Saudi Arabia).

  • We do both. For selected brands, we act as full commercial partners, managing distribution, marketing, and growth.

  • Premium supplements, dermaceuticals, biohacking formulas, cosmetics, and functional health products.

  • Item descriptionPrimarily UAE and Saudi Arabia. We also support Qatar and are open to countries when the business case is strong.

  • Absolutely. We offer phased launch programs starting with your lead SKU to validate the market.